There is a system
behind every story.
I'm the creative who builds it.
Most creatives stop at the design. Most engineers stop at the spec. I do both.
I write the brand strategy, design the system, build the frontend, wire the backend, and direct the film that introduces it. Same hand, every step. No handoffs.
That's the rare profile: a creative who understands code and a builder who understands story. It collapses the team. It collapses the timeline. It makes the work feel like one mind made it, because one mind did.
Design Systems
- Brand systems & tokens
- Component libraries
- Engineering handoff
- Figma → production parity
Web & Product
- Frontend (React, vanilla, HTML/CSS/JS)
- Backend (PHP, Node, REST)
- Stripe, auth, webhooks
- Full-stack SaaS shipped & live
AI Workflows
- Claude / GPT proxies in production
- Image, motion, voice pipelines
- Agentic content systems
- Tool selection & orchestration
Hybrid Production
- AI + live-action integration
- Broadcast-grade VFX
- AI-directed series & films
- Post pipelines
Direction
- Brand films & campaigns
- Documentary
- Cinematography & edit
- Story first, always
Strategy
- Brand strategy & positioning
- Product & UX strategy
- Creative direction
- Workshop facilitation
Fractional Creative Director
Ongoing, embedded direction across brand, product, and content. A standing seat at the table without the full-time hire.
Project Builds
A defined thing, designed and shipped: a brand film, a product, a launch. Scoped, dated, delivered end to end.
Consulting & Advisory
Strategy sessions, creative audits, and AI-workflow guidance for teams that have the hands but need the eyes.
Creative Director, Design Engineer,
or the role you don't have a name for yet.
I also speak about this. Talks on AI, brand, and story →