My journey from a fresh-faced apprentice with an eye for design to the one calling the shots at an agency has been a canvas of collaboration with brands of every scale and hue. I’ve had the privilege and challenge of leading campaigns and orchestrating experiences that brands have entrusted to my creative charge. The projects that resonate with me the most are those that touch a diverse audience, bridging gaps and building unity.
My path is deeply colored by my own story. The memories of being an adopted child who once helped his mother care for a house full of foster kids—my makeshift siblings—still echo within me. Those early lessons in diversity and inclusion shaped my approach to creativity and leadership.
I remember the times when the self-doubting kid in me would surface, usually at the worst moments—like in the middle of a high-stakes pitch to industry veterans. Back then, I was learning to hold onto audacity with both hands as I tried to convince seasoned creatives that I could add new dimensions to their brand narratives. To them, it was a simple business call—yes or no. For me, each ‘yes’ was a stair climbed toward my dream of being a creator of global resonance and a step closer to paying this month’s rent.
Looking back at each pitch, the final verdict always seemed to hinge on something intangible, beyond the campaign or the pitch itself. There was that big question, and I knew at some point – it was going to be asked.
“Why is your logo a broken heart?”
That inevitable question arrived with the precision of clockwork—pun fully embraced.
The emblem I’ve chosen—a heart, seemingly fragmented yet undeniably complete—is far more than an aesthetic choice. It stands as a testament to resilience, to the enduring passion and unwavering purpose that define both my personal path and professional ethos.
This symbol, born from my own narrative, encapsulates a fierce love for design and a relentless pursuit of creative excellence. It’s the pulse behind my articulate visions of possibility, the very essence that convinces others to believe in the worlds I create.
Intersecting the heart is not a random division but the deliberate hands of an analog clock, forever marking 12:26. It’s a homage to December 26th, the day the world was graced with my mother’s birth. Her spirit, her teachings, her choice to make me her son, continue to guide my hand, infusing every project with intention and every campaign with soul.
We are creatures of narrative; we gravitate towards stories that resonate, that reflect our truths, that offer solace through shared experience. Your design, your art, your brand—it doesn’t need to be complex. Even a simple mark, like a blue dot, can hold immense power when it’s tethered to a genuine story. And sometimes, if you get it just right, that story doesn’t just define your brand—it might just be the key to making ends meet.
At its core, it’s not just about logos or aesthetics; it’s about the human connections they forge. It’s about those moments when a symbol becomes more than art—it becomes a part of someone’s story. And that’s worth more than any rebranding campaign. It’s what keeps the lights on, the rent paid, and the heart of creativity beating.
All love,
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