This wasn’t just about creating a product; it was about sculpting an experience.
The Eighty5 Cigars Experience: A Fusion of Art and Innovation
When Chad “Ochocinco” Johnson handed me the creative keys to Eighty5 Cigars, it was more than a partnership; it was a canvas for innovation. This wasn’t just about designing a premium cigar brand; it was about weaving a story of luxury, personality, and cutting-edge technology. We even traveled to Santiago in the Dominican Republic to see this idea to fruition authentically.
Bringing the Vision to Life
I wanted to capture the essence of Chad’s charisma and the luxury of the brand in every detail. From the sleek design of the cigars and their packaging, which incorporated tech marvels like NFC and augmented reality, to orchestrating a marketing symphony that resonated with aficionados and newcomers alike. The challenge was exhilarating: to create a brand experience that was as dynamic and captivating as its founder.
Legendary is Forever.
The journey took us through a labyrinth of creativity – from designing an engaging e-commerce platform to executing high-profile events with the NFL, luxury hotels, and exclusive festivals. Each step was a dance of innovation and style, ensuring that Eighty5 Cigars wasn’t just another brand, but a statement of luxury and a tribute to the finer things in life.